Client: The North Face
Event Type: Corporate Product Launch & Experiential Marketing
Location: London
Technology: GoAllAreas Accreditation Platform, Access93 Handheld Scanners
Overview
To launch The North Face Red Box range, the brand delivered a city-wide experiential campaign designed to reward engagement, build anticipation, and culminate in a secret live music performance at a landmark London venue.
Access93 supported the campaign by delivering the digital accreditation and access control layer that tied the entire experience together – from scavenger hunt participation to secure entry at the final reveal event.
The Concept
Participants took part in a scavenger hunt-style activation, visiting multiple branded locations across London. At each activation, attendees collected wristbands as proof of participation.
Once the challenge was completed, wristbands were traded in and converted into a secure digital credential, granting access to a secret concert revealed only to eligible participants.
The challenge for organisers was clear:
- Capture attendee data cleanly and securely
- Prevent sharing or duplication of access
- Keep the experience seamless and on-brand
- Protect the secrecy of the final venue
What We Delivered
Access93 worked with the campaign team to implement a controlled, digital access workflow using the GoAllAreas platform.
Our role included:
- Collecting and managing attendee data through GoAllAreas
- Converting physical wristband completion into a unique QR code credential
- Issuing QR codes only to verified participants
- Deploying Access93 handheld scanners at the final venue
- Validating QR codes in real time to ensure authenticity and single use
This ensured that only participants who had legitimately completed the campaign were able to attend the final experience.
Secure Entry, Seamless Experience
At the secret venue, QR codes were scanned using Access93 handheld devices. Each scan verified:
- The credential was genuine
- The attendee had completed the campaign
- The QR code had not been reused or shared
This removed the risk of leaked locations, duplicated passes, or uninvited guests – all without adding friction or visible security barriers that could detract from the brand experience.
Data & Campaign Insight
By managing the accreditation digitally, the brand gained:
- A clear view of who participated in the activation
- Clean attendee records linked to the final event
- Insight into engagement levels across the campaign
- A secure audit trail of final event access
This allowed the campaign to deliver both memorable moments and measurable outcomes.
Outcome
The Red Box launch successfully blended physical engagement with digital control. Access93’s accreditation and scanning solution ensured the campaign remained exclusive, secure, and well-managed, while preserving the excitement and mystery central to the brand activation.
This case demonstrated how access control technology can enhance experiential marketing, not restrict it – turning participation into a verified, reward-driven journey.
Planning an experiential launch, pop-up, or invite-only event?
Access93 supports brand activations, product launches, and experiential campaigns with secure accreditation, QR/RFID access control, and real-time scanning – designed to protect exclusivity while keeping the experience effortless.